Abstract
The study examines the role of social
media in conflict mobilization and peace advocacy in Nigeria focusing on
protests in Television Community, Kaduna South Local Government Area. The study is
guided by the Frustration-Aggression Theory, the research explores how
youth-led movements utilize social media for advocacy, the associated risks,
and strategies for enhancing its effectiveness in fostering peaceful advocacy.
Using a qualitative approach, data was collected through interviews with key
stakeholders, including activists, community leaders, and local government
officials, complemented by a review of secondary literature. Findings reveal
that social media platforms served as critical tools for mobilization,
amplifying youth voices and drawing global attention to the movement. Deespite
these challenges, strategic interventions like digital literacy programs,
robust fact-checking initiatives, and inclusive access can enhance its impact
on peaceful advocacy. The study concludes that while social media is indispensable
in modern advocacy, its effectiveness depends on mitigating inherent risks and
fostering collaboration among stakeholders. Practical recommendations include
governmental support for digital education that protect freedom of expression.
Keywords: Social Media, End SARS Protests, Youth-Led Movements, Conflict Mobilization, Peace Advocacy, Kaduna South
DOI: www.doi.org/10.36349/fujpam.2024.v3i02.014
author/Adamu Mohammed Ph.D & John Sunday Dominic
journal/FUJPAM Vol. 3, No. 2
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